Top 3 Lead-Generation Questions Realtors Are Asking in 2026

As the real estate industry moves into 2026, one thing is clear: lead generation isn’t just changing — it’s becoming more strategic. Agents aren’t asking how to get more leads. They’re asking how to get better leads, more consistently, in a market shaped by AI, evolving consumer behavior, and tighter competition.

Based on recent industry surveys, agent forums, and late-2025 trend reports, these are the three most common lead-generation questions realtors are asking right now, and what they mean for your business.

1. How can agents leverage AI and advanced digital tools to find new clients?

AI is no longer optional in real estate. A growing number of agents now use tools like ChatGPT, automation platforms, and data-driven advertising to support their marketing and follow-up.

The real question agents are asking is:

Which AI-powered strategies actually produce high-quality leads?

In 2026, effective AI use includes:

• AI-assisted content creation for blogs, emails, and social posts

• Smarter ad targeting that reaches consumers earlier in their decision cycle

• Chatbots and automated responses that capture and qualify leads 24/7

• Data-informed follow-up that helps agents stay consistent without burning out

The agents seeing the best results aren’t replacing their expertise with AI — they’re using it to amplify what they already do well.

2. Which traditional or offline lead-generation methods should I keep using?

Even as technology advances, agents continue to ask whether traditional methods still matter.

The short answer: yes — and they matter a lot.

Despite new digital tools, most real estate transactions still come from:

• Personal referrals

• Past clients

• Local relationships

• Community presence

Open houses, vendor relationships, neighborhood events, and face-to-face connections remain powerful — especially when paired with modern follow-up systems. The most successful agents in 2026 aren’t choosing between online and offline strategies. They’re connecting them.

3. How should agents adapt to shifting consumer behavior and market trends?

Today’s buyers and sellers research differently than they did even a few years ago. Many now rely on AI tools, social media, and short-form video to gather information long before they contact an agent.

That’s why agents are increasingly asking:

How do I reach tech-savvy consumers who expect fast, helpful, and mobile-friendly content?

In 2026, adapting means:

• Creating educational, question-driven content

• Showing up where people search — including social platforms

• Being consistent and clear rather than sales-heavy

• Positioning yourself as a guide, not just a salesperson

Agents who adjust to how people actually consume information are the ones staying visible and relevant.

What This Means for Realtors Looking Ahead

Lead generation in 2026 isn’t about doing everything. It’s about having the right systems, the right support, and the right environment to execute consistently.

That’s where your brokerage matters.

Thinking About Your Next Move as an Agent?

If you’re asking these same questions, it may be time to evaluate who you’re building your business with.

At Splash, we support our agents with:

• Practical systems for modern lead generation

• Education around AI, marketing, and consumer behavior

• A collaborative culture focused on long-term success

👉 Book a one-on-one call with Nat to learn what it looks like to grow your real estate business at Splash and see if joining our team is the right next step for you.