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Sign More Listing With a Pre-sale Renovation Program

Nat Ferguson February 1, 2025
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If you've ever walked into a listing appointment and thought, "Wow, this place needs a serious facelift before hitting the market," you're not alone. Many real estate agents find themselves in this situation, but only a few have the right resources to turn that challenge into an opportunity.

 

Why Pre-Market Renovation is Essential for Real Estate Agents

 

Losing a listing due to the lack of a home improvement solution is frustrating. Recently, an agent shared how she missed out on a listing because she couldn't offer a renovation option. Meanwhile, her competitor walked in with a solution and secured the deal.

 

In today’s competitive real estate market, having a pre-market renovation program can be a game-changer. Sellers often hesitate to list their homes in less-than-perfect condition, and agents without a solution risk losing potential listings.

 

What is a Pre-Market Renovation Program?

 

A Pre-Market Renovation Program helps sellers make necessary home improvements without paying anything out of pocket upfront. This not only attracts more buyers but also increases the home’s value before it hits the market.

 

Benefits of a Pre-Market Renovation Program

  • How many people have viewed or shared their property
  • Which platforms (like Zillow and Realtor.com) are generating the most traffic
  • What cities or areas are showing interest in the listing
  • Happy clients lead to glowing reviews and more referrals for your business

 

Common Pitfalls to Avoid

 

Some agents try to cover renovation costs out of their own pocket to win listings, but this is a major ethics violation and a legal liability. There have been lawsuits against agents for using personal funds for pre-sale improvements, and it could even lead to the loss of E&O insurance coverage.

 

Secure More Listings with a Pre-Market Renovation Program

 

If you’re a real estate agent looking to stay ahead, you need a brokerage-backed Pre-Market Renovation Program to offer clients. At Splash Realty Group, we provide this service to help agents secure more listings, maximize seller profits, and remain compliant.

 

To learn more, visit our dedicated page at https://revive.splashrealtygroup.com/. This program is available to all our realtors, giving them the tools they need to win more listings and close deals successfully.

 

A home’s presentation can make or break its marketability. Having a reliable pre-market renovation resource can be the difference between winning or losing a listing. If your brokerage doesn’t offer a solution like this, it’s time to explore your options and elevate your real estate business.

 

By incorporating a Pre-Market Renovation Program, you can attract more sellers, increase home values, and close more deals effectively. Stay competitive and give your clients the edge they need in today’s real estate market.

 

You can watch the video here.

 

Are you ready to take your real estate business to the next level? Join our brokerage and gain access to cutting-edge tools, expert training, and personalized support.

 

Book a one-on-one call with us and let's talk about how we can help you succeed.

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